Analytics and Data Collection

Google Analytics

We use Google Analytics 4 (GA4) in cookieless mode to understand how MaffsGames is used. This means:

• No cookies are stored on your device
• No personal data is collected
• Your IP address is anonymised before it reaches Google
• We cannot identify you as an individual

The data we collect includes which pages are visited, which games are played, approximate geographic region (city level), and how long pages are viewed. This data is processed by Google and subject to Google's privacy policy.

GA4 Measurement ID: G-992JLHLP2D

Gameplay Analytics

In addition to Google Analytics, we log anonymous gameplay events to our own secure database. This helps us understand which questions students find difficult, how far through games students typically get, and which games and levels are most used — so we can improve content and fix problems quickly.

The data we collect includes:

• Which game was played and at which curriculum level
• Whether individual questions were answered correctly
• How many attempts were made per question
• Session completion and score data

What we do not collect:

• Your name, email address, or any identifying information with gameplay data (three-letter initials may be voluntarily entered for the leaderboard — see below)
• Your IP address
• Any data that could identify you as an individual student or teacher

This data is stored securely and is never shared with third parties. It is used solely to improve MaffsGames content.

On the games portal we also log, anonymously, which level, topic and “New & updated” filters you use, what you type into the search box (shortened to 40 characters), how many games matched, which game card you open, and which links and show/hide buttons you use in the portal’s other sections, such as the escape rooms and parent guides, and where each sits in its row. This tells us how people find games; it is not linked to you or to any other data.

Leaderboard

After completing a game, students may optionally enter three-letter initials (e.g. J.F.K.) for the public leaderboard ticker. This is entirely voluntary — scores are still recorded without initials. Initials are stored in Firebase Realtime Database (Google Cloud, europe-west1 region) alongside the score, game name, and timestamp. No other personal data is attached to leaderboard entries.

Initials are filtered to prevent inappropriate submissions. They are displayed publicly on the site's score ticker and may appear to any visitor. If you would like initials removed, contact us at contact@maffsgames.co.uk.

Local Storage

MaffsGames uses your browser's local storage for two purposes:

• Accessibility preference — remembers whether you have enabled the OpenDyslexic font toggle
• Leaderboard initials — remembers your three-letter initials so you don't need to re-enter them each game

These are simple preferences stored on your device only. They contain no personal data, are not sent to any server, and are not used for tracking. You can clear them at any time through your browser settings.

No Sign-Up Required

There are no accounts, no logins, and no registration. Students open the link and play. Teachers share links directly — no admin panel, no class codes, no data dashboard.

Feedback Form

The feedback form asks for your message and, optionally, your email address. You don't have to give an email to send feedback.

If you give one, it is used only to reply to your message. It is not shared or used for anything else. By entering it, you're agreeing to that use, and you can ask for it to be deleted at any time by emailing contact@maffsgames.co.uk.

Submissions are handled by Formspree, which passes them to our inbox. Formspree processes data in the United States; see Formspree's privacy policy for details. Feedback emails are deleted within 12 months after the last reply.

If you're a student, please don't include your email address.

Buy Me a Coffee

The Buy Me a Coffee link at buymeacoffee.com/maffsgames is an external service. Any transaction or account data is handled entirely by Buy Me a Coffee and subject to their privacy policy. MaffsGames does not receive any financial or personal data from this service.

GDPR and PECR Compliance

MaffsGames operates in cookieless mode and collects no personal data during play. The only personal data we hold is an email address you choose to give us for a feedback reply, described above. The only data stored on your device is two local storage preferences (accessibility and leaderboard initials), neither of which constitutes personal data under GDPR. MaffsGames does not require a cookie consent banner under PECR (Privacy and Electronic Communications Regulations).

MaffsGames is built to be safe to use on school networks without ICT approval barriers.

Your Rights

You have the right to request information about any data held about you. Gameplay data can't be linked to an individual. If you gave us your email on the feedback form, you can ask to see it or have it deleted at contact@maffsgames.co.uk.

This privacy policy was last updated: 1 October 2026.

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